It was last year around this time that I first had the idea. I was trying to figure out some new content ideas for WhatRUWearing, the digital fashion, beauty and lifestyle site I founded a few years ago. The only thing our audience loves more than fashion, beauty products and inspiration on how to ball on a budget, is a video. So I knew I had to figure out how to start to incorporate original video content into what we do now in order to grow our audience.
As I started to pay closer attention to the topics that engaged our audience, it was clear that landing a dream job in a sexy line of work, was top of mind. And that’s when the idea hit me to find a real life WhatRUWearing girl, living as close to the dream that our audience has created in their mind for themselves and, well, show it to them. And that is what our first original reality web series will do when it drops on our site this Fall.
I am so excited to finish working on this over the Summer and blast it out Netflix style on the WhatRUWearing site when it’s done. But in the meantime, if you want to know a little bit more and stay in touch so you know when the viewing parties in Chicago and LA are and when the entire series will be available, click here, read up and subscribe.